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Published:2003
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Enterprises'''' Expanding-operation with Celebrated Real-estate Brand[J]. Journal of Civil and Environmental Engineering, 2003, 25(2): 89-92.
DOI:
Enterprises'''' Expanding-operation with Celebrated Real-estate Brand[J]. Journal of Civil and Environmental Engineering, 2003, 25(2): 89-92. DOI: 10.11835/j.issn.1674-4764.2003.02.018.
通过经济环境的分析,认为我国房地产业已经发展到行业竞争的高级阶段——品牌竞争。作为业界代表的品牌企业,其发展已经不仅仅满足于在本土上取得的成就,而是开辟新的市场以期取得品牌的维护、扩张和企业利益的增加,文章主要对扩张的策略进行了分析。
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