Review of China''''s Real Estate Programming Patterns

doi:10.11835/j.issn.1674-4764.2003.03.019

您当前的位置：

首页 >

文章列表页 >

Review of China''''s Real Estate Programming Patterns

更新时间：2023-11-28

- Review of China''''s Real Estate Programming Patterns
- Journal of Civil and Environmental Engineering Vol. 25, Issue 3, Pages: 86-90(2003)
- 作者机构：
- 作者简介：
- 基金信息：
- DOI：10.11835/j.issn.1674-4764.2003.03.019
  CLC：
- Published：2003
- 稿件说明：
移动端阅览
Review of China''''s Real Estate Programming Patterns[J]. Journal of Civil and Environmental Engineering, 2003, 25(3): 86-90.
DOI：

Review of China''''s Real Estate Programming Patterns[J]. Journal of Civil and Environmental Engineering, 2003, 25(3): 86-90. DOI： 10.11835/j.issn.1674-4764.2003.03.019.

摘要

随着我国房地产业的迅猛发展，对房地产业的研究得到了更多的重视。作为房地产研究内容的一部分，对房地产策划的研究当前还处在进行实践经验总结的阶段，对房地产策划理论性的研究还不是太多。为了对房地产策划有一个比较系统和完整地认识，本文结合中国房地产业的发展历程，介绍了我国房地产策划的三种模式：卖点策划模式、概念策划模式和全程策划模式，同时对三种房地产策划模式进行了比较和分析。本文分析了它们的理论根源，将这三种策划模式同市场营销理论结合起来，为今后的相关研究提供了一条思路。

Abstract

关键词

Keywords

references

Views

下载量

CSCD

Alert me when the article has been cited

提交

Tools

Publicity Resources

No data

Related Author

No data

Related Institution

No data

AI问答

Address：Journals Department, Chongqing University, 174 Shazhengjie, Chongqing 400044, P.R.China Postal code：400044
Tel：+86-23-65111322 Email：xuebao@cqu.edu.cn
Technical support is provided by Beijing Founder electronics co., LTD 京ICP备09064830号-19 京公网安备11010802024621
It is recommended to read the content of this site in Chrome&IE9+. Please switch to extreme mode in browser 360.
Cookies We use cookies to help provide and enhance our service and tailor content. By continuing, you agree to the use of cookies.

⁰

Review of China''''s Real Estate Programming Patterns

DOI：10.11835/j.issn.1674-4764.2003.03.019

摘要

Abstract

关键词

Keywords

references