ZHANG Jian-jun. On Marketing Innovation of Enterprise of Real Estate Development[J]. Journal of Civil and Environmental Engineering, 2000, 22(3): 101-104.
ZHANG Jian-jun. On Marketing Innovation of Enterprise of Real Estate Development[J]. Journal of Civil and Environmental Engineering, 2000, 22(3): 101-104. DOI: 10.11835/j.issn.1674-4764.2000.03.022.
After China accedes to the World Trade Organization
the marketing environment for the enterprise of real estate development will change. In accordance with the change and according to basic principles of marketing
the new ideas regarding marketing innovation for the enterprise of real estate development have been put forward in this paper.