ZUO Li, LI Ji-min. Real Option Method in Real Estate Investment Decision[J]. Journal of Civil and Environmental Engineering, 2004, 26(1): 115-118. DOI: 10.11835/j.issn.1674-4764.2004.01.025.
Through analysis of basic assumptions and limitations of the conventional real estate investment decision method
in this paper
its unconformity to the investment environment
which includes a great number of uncertain elements
is pointed out. By analyzing the real option and the price formula
the pattern of real option in real estate investment decision is put forward and this breaks through the limitations of the conventional investment decision method and makes the decision scientifically and reasonably
moreover
it has some directive significance to investment administration work of real estate corporation.