Creating a Brand of Project Management Enterprise[J]. Journal of Civil and Environmental Engineering, 2005, 27(1): 111-113117. DOI: 10.11835/j.issn.1674-4764.2005.01.024.
With the mixing of internal and international markets
many excellent foreign project management companies will invest in China. Facing the increasingly drastic competition of project management market
China's project management enterprise must catch the opportunity
accepting the challenge and creating a brand. In this paper
the present situation and problems of creating a brand of project management enterprise in China are analyzed. It brings forward the ways of creating management enterprise brand through intensifying consciousness of brand
building up a conception of brand capital
strengthening the construction of enterprise
improving consciousness of service
managing strictly and canonically
enhancing the service and improving staff training
setting up advanced management strategy and enhancing competition of enterprise.