At present

in the evaluation process of the real estate value the material form is mainly concentrated on

while the value brought by the real estate brand are usually neglected. In this paper

considering the particularity of the real estate brand evaluation

the method of network analysis is adopted. In the evaluation process

the evaluation method of excess income law are developed by leading the thoughts and methods of the fuzzy set theory

and a systematic assess model is found. Then

an example is given as illustration. At last

the appraise about the application of the model is made.